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FINS N TAILSBusiness Intake

Let's build your business.

Answer what you can, skip what you can't. Your progress saves automatically on this device, so you can stop and come back anytime. The more detail you give, the better your brand, plan, website and marketing will be.

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Welcome

This is the one place we gather everything about your business. Here's what we'll turn your answers into:

  • Brand guide — your logo direction, colours, fonts, voice and tagline.
  • Business plan — products, pricing, market, operations and finances.
  • Website — the words and structure for your site.
  • Marketing & social plan — what to post, where, and what media to capture.

Takes about 20–30 minutes. No question is required — write "not sure" or skip anything and we'll figure it out together. Ready?

The basics

Who you are and how customers reach you.

Is "Fins N Tails" final, or are you still deciding? Any preferred spelling/styling?
Town / city / region — and how far you'll sell or deliver.
Your "elevator pitch" — say it like you'd tell a stranger at a BBQ.

Your story & vision

This is the heart of your brand — people buy from people.

Your honest story. How long you've kept tanks, what hooked you, a turning point.
e.g. healthy livestock, fair prices, helping beginners succeed, rare species, sustainability.

What you sell

Tick everything you offer (or plan to), then add detail.

Specific species, strains, coral types, morphs. The stuff you're proud of.
Don't worry about being exhaustive — just dump what comes to mind.
e.g. quarantined, locally bred, hardier, hand-selected, better acclimated, better priced.

Breeding & services

Your breeding program and any services are big differentiators.

Species/strains, and anything special about your lines.

Pricing & how you sell

e.g. fish $5–$80, coral frags $20–$150, full setups $X. Whatever you've got.
Cash, bank transfer, PayPal, card, etc.
Even a rough number helps the business plan. Leave blank if you'd rather not.

Your customers

Who buys from you — and who you want to reach.

Picture one real person. What are they into, what's their budget, what do they need?
e.g. healthy stock that doesn't die, fair prices, expert advice, hard-to-find species nearby.

Competition & positioning

Local fish shops, big chains, other breeders, online sellers — name them if you can.
e.g. unhealthy stock, no advice, overpriced, rude, no rare species, bad hours.

Brand look & personality

This drives your logo, colours, fonts and the whole vibe.

Choose up to 3 that feel right.
Name them or paste hex codes. There's already a teal/ocean theme going — keep it or change it.
e.g. a fish, a tail, a wave, initials. Or describe a feeling.
Doesn't have to be fish — any brand whose style you'd want to borrow. Links welcome.

Operations & money

The practical engine room — for your business plan. All optional.

Your own breeding, wholesalers, importers, other breeders, wild — whatever applies.
Quarantine, water testing, disease treatment — this builds huge trust with buyers.
e.g. you (brother) on stock & breeding, Justin on website/backend, his wife on marketing & social.
Livestock sales rules vary by state/country — note anything you know or are unsure about.
Electricity, food, water, rent, salt, etc. A ballpark is fine.

Online, social & website

Last stretch — this feeds your website and your wife's marketing plan.

Paste handles or links — Facebook, Instagram, TikTok, YouTube.
e.g. finsntails.com / .com.au — we'll check what's available.
Any sites (fish-related or not) — paste links and say what you like.
Honest answer — shapes the whole content strategy.
The mic is yours — dump anything that didn't fit above.

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